Case Study of Graphic Design on

Friday the 13th: The Game

Examples of my work

  • Packaging Design

    Spearheaded the concept and design from start to finish for the Ultimate Slasher Edition packaging, creating a captivating experience inspired by Camp Crystal Lake. I wanted to give the customer the experience of opening a cabin to find Jason inside.

  • Nintendo Switch Release Ad

    Art directed and created an ad for the Nintendo Switch version game release of Friday the 13th: The Game. Photography completed by contracted photographer.

  • Content Release Map

    I created this infographic to showcase planned content releases, utilizing a camp map theme to generate excitement.

  • Blood Moon Poster

    Led the creation of a vintage movie-style poster, collaborating with an illustrator to capture the essence of the franchise

  • I had the privilege of contributing to the visual identity of Friday the 13th: The Game from its pre-release stages to its eventual sunset. My journey with this iconic franchise allowed me to blend creativity with strategic branding, ensuring that every visual element resonated with the game's essence and captivated its audience.

  • Friday the 13th: The Game emerged as a spine-chilling survival horror experience, set in the eerie Camp Crystal Lake, where players assume the roles of either camp counselors or the iconic antagonist, Jason Voorhees. Targeting horror enthusiasts and fans of the Friday the 13th series, the game sought to capture the essence of the films while offering an interactive and adrenaline-fueled adventure.

  • As a graphic designer within the dynamic realm of Friday the 13th: The Game, my responsibilities encompassed a diverse range of creative projects, including crafting visually captivating special edition merchandise, packaging, and promotional materials.

  • Navigating the intricate landscape of Friday the 13th: The Game presented its fair share of challenges, including maintaining brand consistency while accommodating partner constraints, such as those imposed by Nintendo, which prohibited depictions of violence or gore.

  • My background in Art History enabled me to deep dive into the world of Friday the 13th, informing my design decisions and ensuring authenticity. Collaboration, creativity, and effective communication were key pillars of our approach, enabling us to navigate challenges and deliver exceptional results.

  • Our efforts resulted in enhanced brand presence, increased engagement, and successful collaborations, further solidifying Friday the 13th: The Game's legacy within the gaming community. My journey with Friday the 13th: The Game was a thrilling ride, filled with creativity, collaboration, and unforgettable (and sometimes spooky) experiences. I am grateful for the opportunity to have been part of such a groundbreaking project, and I look forward to applying the lessons learned to future endeavors.