Case Study: In-House Work for Gun Interactive

Examples of my work

  • Website

    I designed a new website for Gun Interactive with a focus on user experience and accessibility. It features Swiss-inspired elements like a grid layout and Helvetica Neue typeface, combined with horror imagery. To ensure ease of content updates by colleagues of varying experience, I used Squarespace for its user-friendly tools and tutorials, and due to the absence of an in-house web developer. See the site here https://web.archive.org/web/20211214173742/https://www.guninteractive.com/

  • Digital Imagery for Fan Communication

    Created digital imagery and content to effectively communicate with fans of Gun Interactive's games. For in-house digital messaging, we channeled a vintage horror comic style that spoke well to our fans. This included engaging social media posts, newsletter graphics, and other digital assets designed to resonate with the gaming community.

  • In-House Branding Initiatives

    I led the evolution of Gun Interactive's brand identity, blending Swiss-inspired design with 1980s comic book illustrations for a unique look. I created style guides and branding assets to ensure consistency and spearheaded in-house initiatives like promotional materials and event signage to enhance the brand's presence.

  • During my tenure at Gun Interactive, I had the opportunity to contribute to a diverse array of projects, both within the realm of game development and through in-house initiatives. As the sole graphic designer reporting directly to the CEO, I played a pivotal role in shaping the visual identity and branding of Gun Interactive, ensuring consistency and creativity across all endeavors.

  • Gun Interactive is a renowned Indie game studio and digital publisher known for creating immersive horror gaming experiences based on classic intellectual properties. Focused on delivering authentic and spine-chilling adventures, Gun Interactive has established itself as a leader in the industry.

  • As the sole graphic designer at Gun Interactive, I led the charge in evolving the company's brand identity over time. This involved crafting a core brand that was simple and flexible, seamlessly integrating alongside our visually exciting games. Additionally, I spearheaded various in-house branding initiatives, including designing promotional materials and internal communications.

  • Navigating the evolving landscape of game development and branding posed challenges, such as maintaining consistency in the brand identity and creating a user-friendly website that could be updated by colleagues with varying levels of experience in content management.

  • A strategic and adaptive approach was essential in addressing these challenges. I combined structured Swiss-inspired elements with 1980’s style comic book illustration to create a unique visual identity for Gun Interactive. For the website, I prioritized ease of use and longevity, opting to use Squarespace for its user-friendly tools and due to a lack of an in-house web developer.