Case Study: Digital Publishing for "Layers of Fear 2" at Gun Interactive

Examples of my work

  • Website Design

    Collaborated with a freelance web developer to design and create a website that seamlessly combined the glamour of early eras of Hollywood with the unsettling and rotting rat-filled universe of the Layers of Fear series. Designed the layout, user interface elements, and visual assets for the "Layers of Fear 2" website, ensuring a seamless and immersive experience for visitors.

    This link will take you to an archived version of the website that represents my original design.

    https://web.archive.org/web/20190330155211/https://layersoffear2.com/

  • Promotional Artwork

    Came up with the concept chosen for the Key Art, creating a thumbnail and written description that was adapted to the final Key Art. Throughout the game, costume mannequins are used to add a sense of paranoia, initially appearing in more functional ways in the set of the game but later moving and increasing greatly in numbers. The game is set on an ocean liner spanning multiple periods of time during the early part of the 1900s. The concept for the Key Art was to create a scene that resembled a stage on an ocean liner stranded on a massive pile of mannequins, effectively capturing the eerie atmosphere and narrative of "Layers of Fear 2

  • Digital Ads and Social Media Assets

    Designed engaging digital advertisements for various online platforms and visually striking graphics for social media platforms, including Facebook, Twitter, and Instagram, to build excitement and anticipation for the game's release.

  • During my time at Gun Interactive, we had the opportunity to collaborate closely with the studio Bloober, located in Poland, as digital publishers for their game "Layers of Fear 2." This partnership allowed us to act not only as publishers but also as consultants on the brand marketing for the game.

  • Layers of Fear 2 is a psychological horror video game developed by the studio Bloober, known for their immersive and atmospheric storytelling. As digital publishers for this project, Gun Interactive played a crucial role in bringing the game to audiences worldwide. Our collaboration with Bloober allowed us to contribute our expertise in digital publishing and brand marketing to ensure the success of "Layers of Fear 2" in the competitive gaming landscape.

  • As the graphic designer for Gun Interactive, my role as part of the digital publishing team for "Layers of Fear 2" was multifaceted. In addition to creating visually compelling assets to support the game's promotion and distribution, I was responsible for designing the website. Working closely with a developer and the marketing and publishing teams, I designed the layout, user interface elements, and visual assets for the "Layers of Fear 2" website, ensuring a seamless and immersive experience for visitors.

  • Collaborating with Bloober as digital publishers for "Layers of Fear 2" presented its own set of challenges. One of the primary challenges was ensuring that our marketing efforts effectively communicated the unique atmosphere and narrative of the game. "Layers of Fear 2" is a psychological horror experience, and capturing its essence in promotional materials required careful consideration and creative thinking.

  • In addressing the challenges of promoting "Layers of Fear 2," our approach was centered on capturing the game's unique atmosphere and narrative in our marketing materials. We worked closely with Bloober to immerse ourselves in the world of the game, gaining a deep understanding of its themes and visual style. This allowed us to create promotional assets that effectively conveyed the psychological horror experience to our target audience.

    Furthermore, to ensure that the game met the expectations of our audience, everyone at Gun Interactive was included in in-house gameplay testing with each new version of the game. This collaborative approach allowed us to gather valuable feedback and insights, ensuring that "Layers of Fear 2" delivered a compelling and immersive experience for players.

  • The collaborative efforts of Gun Interactive and Bloober, along with the contributions of all team members involved, resulted in successful pre-release interest for "Layers of Fear 2." The promotional materials, including the website design, digital ads, social media graphics, and promotional artwork, effectively captured the game's unique atmosphere and narrative, generating excitement and anticipation among fans of horror gaming.